BackupGuard is the ultimate platform for backup, security, monitoring and recovery solutions for websites. It provides website backup and disaster recovery services in the easiest way possible by saving time and securing data.
In January of 2019 BackupGuard team asked Editing Design to create a high class brand system which would grow brand awareness. Based on the company mission, the detailed description of the service and the brand image which the client wanted to set for the target audience, we take the challenge.
Design process starts from understanding the values & features of the brand. It’s important to make sure we have the same vision as the client has. To make a right brand awareness we work closely to figure out the mood board and bring out major ideas which will be associated with BackupGuard.
Research and surveys helped us to understand how BackupGuard’s users interact with provided products. Having all data we discovered the values and associations that BackupGuard gives and after all we started the design process.
We brainstormed and wrote down briefs and references to summarize the big picture of what we were trying to achieve. To find the right direction and visual rhythm for a future identity, we did dozens of sketches.
Defining the shape took more than usually it does. After collecting all versions we did thorough selection and presented final 2 versions of logo mark which met the core business goals and expectations.
To bring the right feeling of a visual identity even dimensions matter.
Once we designed the right symbol for the BackupGuard logo, we started exploring color combinations. To preserve the adeptness from the previous logo and highlight some “tech-trust,” we chose a few blue tones and also monochromatic tones for extra use.
When designing brand illustrations, we always start from defining visual style. In the BackupGuard project, we have chosen 2D dimensions and layering style to get 3D illustrations, geometric shapes, and a limited color palette that helped to define the right style quite fast.
We’re available for new projects! Get in touch at email@example.com