Cultural Preservation: Hing Hwa Cuisine - Posters

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  • Cultural Preservation: Hing Hwa Cuisine
    Poster Series
     
    Hing Hwa, or sometimes referred as "Xing Hua" in mandarin is a sub dialect of Hokkien or Fujian.
    The Hing Hwa people are known for using seafood in their cuisine as their village are along the Southern coast of China. Hing Hwa is a minority in the Hokkien community, thus the dying culture of its cuisine in this Century where the younger generations have lesser interest in learning the recipes passed down from their forefathers.
     
    In this poster series, the typefaces used for each poster derives from a type of seafood. The top of each poster has the seafood type used embossed. 
  • This poster uses the typeface that are traced out from real shrimps photographed in different angles.
  • The embossed word "食", the chinese character for "food" is in reflection of the poster that speaks about the taste of the cuisine.
  • The embossed shrimp crowning the poster.
  • This poster uses the typeface that are traced out from real clams photographed in different angles.
  • The embossed water line effect to reflect the connection of sea and fishing.
  • The embossed clam crowning the poster.
  • This poster uses the typeface that are traced out from real squid photographed in different angles.
  • An embossed image of a house in reflection of "home" that the poster speaks about.
  • The embossed squid crowning the poster.