Alvin Sin's profile

Yoho | Branding 2019

was established in 2013 and we are the pioneer of Hong Kong e-commerce service.
Through our unique shopping platform, both online and offline, Yoho strive to offer customers
a wide range of quality products at attractive price.

Therefore, we come up a big idea
“Yoho offer every appliances you need“. 
In Chinese, “YAU WO” means having the stuff you desire
and it is the same pronunciation of Yoho Chinese name.


We try to illustrate Yoho attitude as a human, Mr. Yoho, who is friendly and understanding you well.
“YAU WO” is his signature catch phrase when HongKongers have any shopping request.
At the back of every sentence of “YAU WO”, there were many poignant memories that nobody knows.

Here is the Teaser to introduce Mr. Yoho.

Teaser Video


We develop several version of videos to deliver different features of Yoho.
Also, we use a japan illustration style to illustrate the poignant memories of Mr. Yoho.

 Video 1​​​​​​​




Video 2




Video 3



Of cause, we have several Key Visuals for other purpose.


and some social contents for spreading out the campaign



the look and feel of YOHO physical store 

Yoho | Branding 2019
Published:

Yoho | Branding 2019

It is the branding campaign for YohoHongKong 2019

Published:

Creative Fields