TATT:OH! STUDIOS
Integrated Branding Project
Scope of work- Planning, Branding, Designing,Copy-writing
THE CAMPAIGN IDEA
THE SEED THOUGHT- Tattoos have always been perceived as negative in the minds of the people and are not understood by its meaning. My Tattoo studio is based on the concept of conveying that Tattoos give meaning to your life and are not a stigma in society.
TARGET AUDIENCE- Millennial's (22-37 years)
Post-Millennial's (0-21 years)
It includes students and working professionals. They are the ones who desire to get tattoos the most. However, certain preconceived notions like it's painful, makes you categorize as a hippie, etc stop them from getting one. This is the right audience for what we provide is not just painless tattoos but believe in building a community that is a catalyst to changing perceptions.
THE NAME - The name Tatt: Oh! is the break down of the word ‘Tattoo’ into an expression of ‘OH’, so it brings a feeling of anticipation of what it is actually about. Every time a person gets inked, the first reaction he/she gets is 'OH' followed with 'What is the meaning behind it'?
COLOR AND LOGO - The logo is made of black and white color signifying the ink color used for tattoos which are primarily black. The color denotes depth and sends out a serious message relating to my campaign ‘Give Meaning To Your Life’.
FONT SPECIFICATION- I have used particularly two fonts in my advertisements Futura Bk BT Book, Freestyle Script. The reason behind using Freestyle Script for the taglines is because it is a handwriting script and Tattoos is the art done by hand.
USP- The USP of my product is that apart from the service of painless and variety of Tattoos, we believe in building a community to work as the change-makers who look forward to removing the stigma of getting tattoos in the society and convey that it will add meaning to your life.
BRAND MANUAL
A general guideline was prepared to ensure consistency throughout the campaign collateral.
LOGO
The idea was to make it look quirky yet Gothic at the same time. The logo is hand drawn and digitized.
MAGAZINE
TATTOOS FOR THE FAN FICTIONS
'No belief is so small to get a tattoo inked', said every Potter-head.
Be it the Harry Potter universe or the Marvel universe we have certain people or characters in our life even if fictional that aspire us to be different. They make us believe in the idea of magic and that's all we want to live with.
WHY FORBES?
It is one of the leading magazines and source for the latest business and financial news and analysis. Covering personal finance, lifestyle, technology and stock markets. Our target audience is the one who constantly looks for motivating stories, success stories, latest trends in fashion and technology. They want to stay updated with the happenings around the world and aspire to become something in their life.
TATTOOS FOR THE HIPPIES
We all are different and we love ourselves but we are still constantly judged by others. A girl with twenty tattoos on her body is looked upon as a person who is not part of society. Tattoos have a meaning to life which differs from each to their own. The meanings define who they are and what they believe in. With a body full of tattoos they are still part of the herd.
WHY VOGUE?
Vogue is a fashion and lifestyle magazine covering many topics including fashion, beauty, culture, living, and runway. It has a lot of stories of influencers that inspire the target audience to be who they are and live life king size without being deprived of the societal norms. It is one of the most subscribed fashion magazines in India.
NEWSPAPER
TATTOOS FOR THEISTS
People worship different forms of God- Goddesses. They believe they channelize pure energy by worshiping them. Worshiping god evokes a sense of responsibility, humility, love, and faith in them. They try to keep themselves close to him. They believe God is everywhere - within them and around them.
WHY BOMBAY TIMES?
It is a source of entertainment and covers trending news in fashion, lifestyle, music, Bollywood industries. A lot of times they have featured articles on the tattoo stories of film stars. A right column advertisement is considered to be the most eye-catching space for advertisers as the human eye travels from the left to right and top to bottom reaching the end of the newspaper where most advertisements are placed.
TATTOOS FOR THE LOVED ONES
Getting a person's named inked on their body is not just the eternal love for them but also the value that a person holds in one's life. It's an emotion of love, pain, misery, nostalgia, and feelings that are beyond explanation. It's a perfect gift to your loved ones for giving you love all these years.
WHY HINDUSTAN TIMES METRO?
It is a morning tabloid that has extensive city-centric news. Our ad's in this tabloid would help us to create a buzz around the city. It is the right newspaper space to target as not just the targeted audience but everyone could get notice of the studio.
HOARDING AD
TATTOOS FOR PHILOSOPHY SEEKERS
Be it a Triangle, a Ying-Yang, a Turkish Eye or a Moon cycle each one them holds meanings that are larger than life. Every person perceives the semiotics differently. For some- the moon cycle represent the phases of life, for some it is their growth, for some its dreams or magic and so on. Its rightly said a philosopher would seek meaning in a grain too and make it his life theory.
BUS STOP AD
TATTOOS FOR ANIMAL LOVERS
This advertisement would be placed at the bus stops near colleges like Hinduja, Xavier's, HR, KC, etc. In the colleges and working space, we are always looking forward to building relationships that last for a lifetime and there's a certain emotion that we feel. Similarly, a pet is a human's best friend and that bond is everlasting. This would also attract a lot of eyes and send a message that animal cruelty is wrong and we should treat them like humans.
AMBIENT ADS
TATTOOS FOR TRAVELERS
This ambient ad is made keeping in mind the target audience. It is for the drivers/riders. The thought being-Don't drink and drive as you will waste your life without giving it a meaning. Your life holds meaning not just for you but for your dear ones too.
TATTOOS FOR THE PARTY GOERS
This advertisement will be specifically placed outside clubs and bars like Glocal(Worli), True Tramm Trunk(Juhu), Tap(Bandra), etc. The kind of people who go there is the right audience that Tatt:Oh! Studios cater. If they wish to get a tattoo done they can simply scan the bar codes and get themselves registered for an appointment with us.
WEBSITE HOMEPAGE
The website design and layout remain constant with colors black and white. The purpose to have a website is to provide information regarding the kind of Tattoos that we provide, our gallery, blogs were people can understand what kind of tattoos they are getting inked, frequently asked questions and how to getting touch with us. A website establishes a kind of authenticity of the company.
AD ON THE WEB
Facebook is a popular medium among the target audience and placing an advertisement on this medium would have a huge reach.
POINT OF PURCHASE
Polaroids- The idea is to capture five images of the person getting tattooed and give it to them so that the customer can remember how the feeling was to get inked.
Candies- When the needle hurts, it pains and the idea to provide different flavored candy is to make the customers feel at ease. Sugar releases dopamine in response to rewarding events, making them feel happier.
MERCHANDISE
QUIRKY SHOWS FOR THE QUIRKY PEOPLE.
Since our target audience is millennial and post millennial, keeping in mind that these are the people who want something customized, designed and something that makes them looks presentable, the shoes seemed the right merchandise. The shoes are designed by simply using a permanent marker. It gives an exact feel and look of the studio, keeping it quirky and simple.
