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Journey to The West | Whisky Visual Design
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Journey to The West

Whisky Visual Design
BENTO | 10th Anniversary Limited Edition




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醉西遊

我有酒,你有故事嗎?
五指山下的酒瓶
不只是一段時光,而是群人為理想發著光
翻過了花果山、渡過了流沙河、大鬧了天宮,一個又一個十萬八千里
五指山下,相約下個五百年
邁向下一個追求
再遠,也只是一個念頭
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以《西遊記》為主題,帶著玩心以視覺說故事
將四款風味與孫悟空、豬八戒、沙悟淨、唐三藏等結合,包裝成為故事與情境的載體
取經的路上有多難,醞釀的回憶就有多甘甜
以味蕾品味西天路上的風風雨雨
一支酒,一個故事
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Journey to the West
Whisky Visual Design

With 《Journey to the west》 as the theme, with a playful heart to tell the story visually,
The four flavors are combined with Sun-Wukong, Zhu-Bajie, Sha-Wujing, tang San-Zang, etc., and packaged as carriers of stories and situations.

After crossing the mountain of flowers and fruit, crossing the river of quicksand, stirring up the heavenly palace and so on, the story sections became the visual design of the package.

The adventures in 《Journey to the west》are as sweet as the memories they brew,
Taste the ups and downs and adventures on the road to the west,
A drink, a story.

《Journey to the west》 is a Chinese novel published in the 16th century during the Ming dynasty and attributed to Wu Cheng'en. It is one of the Four Great Classical Novels of Chinese literature.  is a Chinese novel published in the 16th century during the Ming dynasty and attributed to Wu Cheng'en. It is one of the Four Great Classical Novels of Chinese literature. 

The novel is an extended account of the legendary pilgrimage of the Tang dynasty Buddhist monk Xuanzang who traveled to the "Western Regions", that is, Central Asia and India, to obtain Buddhist sacred texts (sūtras) and returned after many trials and much suffering. It retains the broad outline of Xuanzang's own account, Great Tang Records on the Western Regions, but the Ming dynasty novel adds elements from folk tales and the author's invention, that is, that Gautama Buddha gave this task to the monk (referred to as Tang Sanzang in the novel) and provided him with three protectors who agree to help him as an atonement for their sins. These disciples are Sun Wukong, Zhu Bajie and Sha Wujing, together with a dragon prince who acts as Tang Sanzang's steed, a white horse.

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Journey to The West | Whisky Visual Design

Product Concept:Lung-Hao Chiang
Design:Lung-Hao Chiang
Copy:Lung-Hao Chiang




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Journey to The West | Whisky Visual Design
2.6k
21.8k
79
Published:
user's avatar
Lung-Hao Chiang

Journey to The West | Whisky Visual Design

Journey to The West | Whisky Visual Design
2.6k
21.8k
79
Published: