From the #RHBProgress2019 story submission contest, one entry truly stood out – the tale of Baba Hendon, who completed her Master’s Degree at the age of 83 and is currently pursuing her PhD. We took this unique opportunity to showcase our Brand Behaviour by telling Baba Hendon’s amazing story on Mother’s Day…As a storyboard on KL’s iconic Bukit Bintang billboard!
Despite only having two weeks to go from idea to surprise reveal, we made it happen.
