Mrs L (name withheld for Client Confidentiality) and her partners have a dream to develop an eCommerce business with Excellence, Innovation and creativity being the driving values.
They started a business called "AAPHY" which means "Durable" in Bura language and needed a logo that would express the brand personality, work effectively as an app icon and translate well to whatever media they needed.
They approached me and after a few discussions, I set about researching their business, industry, competition and I am glad to unveil the final logo for AAPHY.
The Icon is an abstract representation of two "A's" placed within each other to suggest reinforcement, strength and durability.
The text is a custom made font built from the same circle and rectangle (see picture 3). The edges of the "letter h" and "letter y" were made sharp to symbolize the cutting edge innovations the brand brings.