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Print and outdoor campaign for Campbell's Soup. Designed to raise food bank donations, Campbell's offered to match each donation made by consumer… Read More
Print and outdoor campaign for Campbell's Soup. Designed to raise food bank donations, Campbell's offered to match each donation made by consumers. Read Less
Published:
Campbell's Soup

Help put food on the table.
In-store and print materials encouraging consumers to donate a can of Campbell’s soup to the food bank, with the added incentive of Cambell’s matching their donataion. The intention was to make consumers feel directly connected to people they were donating to.