MAYTAWEE / brand identity
Maytawee is a fashion brand creating neck scarves and hair scarves for women based in Chiang Mai, Thailand where it is known for outstanding arts and culture; it is a city full of designers and artists.
Maytawee has a diverse pattern of scarves as they are designed by various designers and artists through each fashion season. The original logo design is inspired from the horse that is derived from Chinese zodiac of the year 2014, the year Maytawee was founded. This logo redesign has been developed through a new interpretation that the brand should also communicate its own product and identity by tying a scarf for the horse and making an adjustment on the horse to be more grown up. The brand character is styled to be sweet looks and fun street art.