MAYTAWEE / brand identity

Maytawee is a fashion brand creating neck scarves and hair scarves for women based in Chiang Mai, Thailand where it is known for outstanding arts and culture; it is a city full of designers and artists.

Maytawee has a diverse pattern of scarves as they are designed by various designers and artists through each fashion season. The original logo design is inspired from the horse that is derived from Chinese zodiac of the year 2014, the year Maytawee was founded. This logo redesign has been developed through a new interpretation that the brand should also communicate its own product and identity by tying a scarf for the horse and making an adjustment on the horse to be more grown up. The brand character is styled to be sweet looks and fun street art.



AGENCY :
Andon Design Daily Co.,Ltd.

CREDIT :
Design Director by Pongtorn Wachirapoka
Logo Design by Vorathap Kiathapkajon
Brand Identity Design by Benjarat Wongwirojna
Photographed & Retouched by Parinya Kawsrito

VIA :
www.facebook.com/maytaweebrand
www.maytawee.com

Exclusive for Andon Design Daily Co.,Ltd.
Copyright @2018 Andon Design Daily Co.,Ltd.

MAYTAWEE
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MAYTAWEE

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Creative Fields