M&S Lunch to Go
Brief - (Self Wrote for University Project) Aim, to create a innovative peice of packing that makes meal deals and eating lunch on the go easier and to do this in a aesthetically pleasing way by adopting a well known brand and designing the product to fit its aesthetic.
My project is all about packaging for the M&S brand. I wanted to create a new imaginative piece of packaging that allowed you to be able to eat your lunch on the go and recreate how the traditional meal deal is displayed and consumed. This peice of packaging will hold the sandwhich but instead of the traditonal 2 large triangles its cut into 4 for smaller easier to manage peieces and folds out to hold a packet of crisps and will be carried around by the bottle which inserts between the 2 sides of the product this allow maxium compart when carrying by using the bottles well designed ergonomics and can stack easier to save space on the shelf while still being easily readble however its stacked with one of the faces inverted for if it were to be stacked the other way. I designed the packaging from start to finish and while I still have many more ideas and sketches to be added on how I can develop this Ive added what I have so far whicih is the images of the original model right thorugh to the ad posters for the product.
I also wanted to design it with the environment in mind and knowing the brand it was targeted for I used brown card so it is easily recylable and looks aesthetically pleasing.
Online at Packaging of the World -
Thanks for viewing my project.