20-30 years ago, people were spending time with their family in the living room, talking to each other, and watching a small electronic square box called “Television.” Television was the best medium for people to consume news, entertainment, or advertising. Now, their behavior has changed. People are switching from watching a traditional TV, watching on airtime, to online TV. This trend impacts revenue from advertisement of TV channels, especially ABC TV NETWORK. Therefore, ABC needs to solve this problem. The brief said that ABC TV NETWORK wants us to create a holistic digital strategy to drive more appointment viewing and greater loyalty to its hit properties. To watch TV is to spend a wonderful time with one’s family in terms of discussing about each other’s lives or teaching children about unsuitable content from TV programs. When was the last time you spent time with your family? How long has it been since you really connected with each other? “Really Get to Know Your Family.”