Alex Wang ✪'s profile

TRAVELODGE (HOTEL REBRANDING)

ABOUT THIS PROJECT

THIS IS A REBRANDING PROJECT FOR TRAVELODGE HOTEL. THE CONTENT INCLUDES THE CONCEPTUAL DESIGN OF THE WELL-KNOWN BRITISH HOTEL BRAND "TRAVELODGE", DESIGNING PRODUCTS RELATED TO VARIOUS ASPECTS OF THE BRAND IDENTIFIED BY THE COMPANY, AND BRAND PLANNING.

THE TRIANGULAR LOGO COMPOSED OF CAPITAL LETTERS "T" AND "L" SYMBOLIZES THE CORNER OF THE STREET. TRAVELERS CAN ENJOY THE SERVICES PROVIDED BY TRAVELODGE IN MANY CORNERS OF THE CITY, IT IS FAST, CONVENIENT AND AFFORDABLE. THE VISUAL DESIGN IS BASED ON BLUE, WHICH REINFORCES TRAVELODGE'S WELL-KNOWN BUSINESS IMAGE. THESE CONCEPTS WILL BE COMPLETED THROUGH DESIGN AND BUILD THE TRAVELODGE BRAND VALUE STEP BY STEP.



Awards

2021, Paris Design Award, Graphic Design, Branding, Winner
2021, Indigo Design Award, Hotel&Resorts, Silver Winner
2021, Indigo Design Award, Branding, Silver Winner
2021, C2A Design Award, Branding, Honorable Mention
2020, IDA Design Award, Branding, Honorable Mention











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TRAVELODGE (HOTEL REBRANDING)
Published:

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TRAVELODGE (HOTEL REBRANDING)

Published: