Manuel Ojeda's profile

The Neverending Campaign

"The Neverending Story"
Reading Campaign 
 
Based in the cited book, our team created a campaign to encourage kids to read not only this but many other books. The idea was to show them just how amazing reading a book can be, for it can take you to magic places, you can meet unforgettable characters, and live countless adventures. That was the essence of the campaign. 

Also, we give to every kid a bookmark wich were of course taken from the posters images.
Hope you like it!

 
Doodles and sketches...
Posters' results...
And I helped to make this...
Presentation day...
The Neverending Campaign
Published:

The Neverending Campaign

The development of a reading campaign for primary school children through illustrative posters.

Published: