Playboy 680
Mini-site concept for Playboy.com

Playboy is a brand behemoth. The sexiness of the brand is both it's biggest asset and it's biggest challenge. Working on Playboy.com for so many years gave me a unique perspective on our non-nude content. Playboy 680 was my concept for a site that would feature only non-nude Playboy content. The "680" is a reference to our address on Lake Shore Drive in Chicago and a nod to the urban heritage of the Playboy brand.