Flytime Promotions® contacted us to create the visual identity for its main hit Flytime Music Festival.
Celebrating 15 years in the industry, Nigeria's foremost concert organizer gathered artists from Nigeria and all around the world to put together a 5-day festival full of stellar concerts.
Our approach involved creating the entire visual identity for the festival.
Having so many different styles and such an eclectic musical scene, our challenge was to generate a graphic system which represented each day in its particular way but also the entire festival as a whole.
The result is a bold mix between different kinds of musical styles that generates a strong and unified message throughout its applications, communication, social media and venue.
