Cabify Daily Content
Cabify used to speak to a corporate target audience with very specific language and graphics. Back in 2017 the purple rebranding changed the way they spoke to the customers. They opened up to a new generation of consumers.
However it wasn't enough and in 2018 when I took the brand, I had to still making adjustments in order to improve the engagement and shareability in their social channels.
Opposite day is part of the social media days that allows to be part of the trend conversation. We took the concept to the new services that Cabify was going to provide: taxi cabs.
Another SM day was Community Managers Day, where we was able to endorsed our Customer Excellence area with our social media channels.
Radio day was important because of the feature from Cabify that allows you to set a radio station in your preferences
And Grammar Day featuring the benefits of Cabify creating a benchmark against their competitors.
We were also able to connect both audiences, riders and drivers so each could appreciate their efforts to make Cabify a better choice.
And sometimes calendar days such as St. Patrick would helped us because of the mobility and local connections, so people could relate with them and the brand.
In the World Happiness Day, it was easy to highlight what makes you happy about Cabify. Developing the concept with more casual and youthful redaction and videos.
Highlighting one of the settings features so people can relate through a local and personalized video shooting.
Family Day with our audience target not always meant to blood relatives but the chosen family: friends. Creating different relatable characters for every situation were Cabify is an ally was a good way to communicate safety and general setting features.
Curated content for generic, trending or special days. All focused to the tone of voice of the main audiences from Facebook and Instagram.
World Book Day, for the Millennial audience, another nostalgic things are books or songs from another time. This video shows an alternate content from one famous book from a mexican writer: Jose Emilio Pacheco. And the catch is that there is a song about the story that makes easy to remember for the targeted generation.
Hit nostalgic memories connected to a special day: Kids day or children day
Dance Day, with moments of use and fusion elements (Easy) and lyrics from known songs to dance
According with the last years, our new consumers are Centennials, the youngest generation even more concerned about the planet than any other. So it is important to let them know that as a brand, you are doing something.
Even though we didn't provide bike services or transportation, we tried to people use any option of mobility so we could actually be friendly with the environment.
