Happy 2020! It's a Rad Year!

A lab rat is often used as a subject for a scientific experiment. 
It is also used to metaphorize being unwillingly placed out of one’s comfort zone.

But if we look on the bright side, a lab rat is always the first to try, to take the first bold step ahead of others into the unknown.

In this rat year, we hope to learn from the spirit of a lab rat, by reminding ourselves to always be fearless and adventurous in order to discover the unknown possibilities that lies ahead.

2020 鼠年快樂!

白老鼠,比起老鼠本身,更多时候被比喻为实验品。
被当作白老鼠在别人眼里往往是一种危险的举动, 来比喻某人要去作第一个笨蛋的意思。

但往好的方面想,白老鼠经常是那第一个去尝试,并能够向未知勇敢跃进一步的探险家。

借着鼠年这个契机,希望可以向白老鼠的精神学习,提醒自己在没人做过的状况下更应该勇敢尝试,才有机会开拓那未知的可能性。

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Creative Direction: Jh Tan
Art Direction & Design: Sang Ngeoh
Motion Design: Karhang Goh & Peter Meng
Copywriting: Janice Chee
Year of the Rat 2020
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