A new product was launched for the senior market called medicare advantage and I was the lead designer for all items that needed designed. We worked closely with a local agency to develop the theme of "Protect the good life." The focus of this was to encourage seniors to continue using BCBSKS in their retirement days and protect the things they love and have worked hard to build. I worked closely with product marketers to help develop items that would be needed for print materials, in person seminars, website and swag items.
