Vívela Festival 2019.
Key Visual.
The year 2018 was born this event which I had the pleasure and pleasure of creating the brand identity and its respective key visual.
Key Visual.
The year 2018 was born this event which I had the pleasure and pleasure of creating the brand identity and its respective key visual.
The year 2019 returns to the second edition of the festival and again I am entrusted with the mission of upgrading the event with a new character that bets on the "VERSUS" as a general concept of everything (musical, cultural, facilities, etc.), in addition to Consider the structural layout code to prioritize the lineup in this new proposal.
Once again produced by the Street Machine agency in conjunction with Escudo Beer, we managed to capitulate this 2.0
For this reason, the challenge was to transmit a seal of diversity, but in perfect harmony of the diverse elements, through Key Visual, giving the Lucha Libre factor a stellar role both in the design and in the illustration to be able to communicate in the best way New identity and his return to the slopes.
Unfortunately, everything remained in standby due to the social outbreak that exploded in Chile (with just reason for the people), for this reason I also wanted to be able to show this great project that can return quickly maybe this 2020.
Once again produced by the Street Machine agency in conjunction with Escudo Beer, we managed to capitulate this 2.0
For this reason, the challenge was to transmit a seal of diversity, but in perfect harmony of the diverse elements, through Key Visual, giving the Lucha Libre factor a stellar role both in the design and in the illustration to be able to communicate in the best way New identity and his return to the slopes.
Unfortunately, everything remained in standby due to the social outbreak that exploded in Chile (with just reason for the people), for this reason I also wanted to be able to show this great project that can return quickly maybe this 2020.
#VIVELAFEST
Official Key Visual.
Official Line Up.
Conceptual Sketch.
Color Palette.
Process.
Elements.
Details.
Key Visual in Motion.
Instagram.
Applications.
KV in Vivela Fest (Stages).
Prints.
Thanks.
