"I am a Pilot" campaign is an initiative launched by PVH University and Agile Centre of Excellence at PVH Europe. The objective was to bring more attention to pilot intense learning program aimed at increasing the maturity of Scrum Masters and Process coaches.

I decided to play with the emphasis on individuality to specify the uniqueness of each "pilot" - participant to make the campaign stand out and unite the participants to build a community, sense of belonging and make them actively engaged during the learning development. Additionally, this naive light illustrative style of visuals makes it easier for the audience to react to, therefore, it increases the numbers of participants and general rate of self-development in the company