Vaho is inspired by all the connotations the naming presents. Heat, vapour, moist and sensuality. This translates to a sensorial and sexual experience with a new deodorant by Durex. The branding of the product evolves from the original brand into a more experimental and elevated communication. What happens when Durex makes deodorant sexy?
The design of the logo comes from adapting the sub category Durex Play font into the naming. It's a consistent choice for the Durex brand so Vaho is recognised as part of it.
Related to attachment, bonding between a couple, sweat, touch, breathing, scrub against the skin, connection with the body, a scent that fills the air, a sensual aroma, humid air, a damp surface. All of these are represented by vaho: a haptic experience.
Concept, Art Direction, BRANDING, GRAPHIC DESIGN and Photography.
Made in collaboration with Joaquín Díaz, Marta Vidal and Andrea Vallvé.
