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童筑文化 - VI
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童筑文化是一家以少儿建筑教育为主的教育公司,位于深圳。
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童筑文化是一家由建筑师发起,以少儿建筑知识教育培训为工作的教育机构。
我们希望为这家机构的VI形象赋予符合少儿年龄的轻松、愉快的特质,同时可以体现出建筑的建造和结构质感。
我们以英文字体作为设计的核心元素,同时为字体增加了一层“小怪兽”的趣味特质,使整套VI拥有两副面孔,一副是建筑的、空间的、严谨的、严肃的;一副是轻松的、愉快的、趣味的、富有想象力的。
这两副面孔会针对不同的物料内容和不同的客户,呈现出两种不同的取向性质。
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设计总监:张烁
设计师:刘玉清、黄静
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More Than Architect is an educational institution led by architects, which focuses on children's architectural education. It is located in Shenzhen.
We wanted to give the institution a relaxed, pleasant quality that was in keeping with the children, as well as the construction and structural feel of the building.
We present the core elements of the overall design in the way of English fonts, and at the same time give the fonts the interesting characteristics of the second layer of "little monsters", so that the whole VI has two qualities: One side is architectural, spatial, rigorous and serious; the other side is light, pleasant, interesting and imaginative.
These two sets of designs will present two different orientations for the material content and the direction facing the customer.
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Design Director: Zhang Shuo
Designer: Liu Yuqing, Huang Jing
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童筑文化 - VI
161
1.6k
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Published:

童筑文化 - VI

161
1.6k
4
Published:

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