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    Plum Dandy approached me with the task of freshening up and rebranding their frozen yogurt store with some of the elements that I had recently do… Read More
    Plum Dandy approached me with the task of freshening up and rebranding their frozen yogurt store with some of the elements that I had recently done for Plum Dandy Cookies & Milk. The client wanted the two stores to be completely unique, yet maintain a connection under the Plum Dandy name. The result was to express the identity via doodles, as the client’s slogan is “Create Yogurt Art.” Running with what the client expressed, I designed graphic elements that tied back into his cookie store while retaining a unique flavor for the yogurt parlor. This refined (and in some cases replaced) the previously uncoordinated variety or styles and designs. Keeping with what the client wanted, I used my skills to layout and create the store’s decals, icons and various print materials. This project has been in the works for some time and soon all the new and updated elements will be in all of the client’s three stores. I believe you will find I achieved the goal of showcasing the brand’s attractive elements by balancing graphic icons with the whimsical elements of being a dandy for kids and adults. Still to come are a website, brochures, plus more menu items in the future as Plum Dandy is one of my full time clients. Read Less
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