Jeger Magazine Covers 2018-2019
Design & Art Direction by Jamieson Pothecary
In 2018 Jeger Magazine underwent a major and long overdue redesign.
The design brief was to create a modern, yet distinctive classic design for the new logo without
The design brief was to create a modern, yet distinctive classic design for the new logo without
alienating readers from the existing brand logo. The cover needed to reflect the passion and diversity
the Norwegian hunters have for their sport. For the first time ever in a Scandinavian hunting magazine,
a woman was featured on the cover. I would like to thank Editor Åsgeir Størdal for his trust
and creative free reign on this redesign project.