S&P SIMPLY DELICIOUS COOKIE / visual & package design
objective
Cookie packaging design presented the spirit of “Thainess”, define the Thai people and their customs.
concept
We conceptualize Thai historical through the story of Thai woman’s clothing in the reign of King Rama V. During the period, fashions were influenced by the western which clearly appears on 6 woman’s illustration. Hence, we combine Jasmine flower to the illustration which refers to “Mother” in Thai meaning.