MAX Credit Union / Animation
MAX Credit Union "Elevate Money Market"
Original Client Concept  //
MAX Credit Union's marketing team already had a vision for what they wanted to see. The "Elevate Money Market" is a new type of account that encourages saving for whatever life puts in your path. The simple concept was to have a "money paper plane" carrying the viewer through different scenes depicting life events where savings is key — Vacation, emergencies, and investments. The designs, color and tone were all coordinated with the MAX team and their concurrent collateral work on the campaign.
Production Schedule  //
The production schedule was created with multiple approval points to accommodate the tight turn around. Sign-off points were created for storyboards, boardomatic, styleframes, animatic, and final render.
Storyboards  //
Working to lock down concept, we then moved into cutting an animatic to finesse timing, music and then finally move into creating the style frames.
Styleframes  //
The first pass of styleframes really nudged everyone into deciding what was working, and what wasn't.
CREDITS  //
Client: MAX Credit Union
Studio: Symbolic
Animation: Joe Walker
MAX Team: Ben Shoults, Lauren Foran, Meaghan Weir

MAX Credit Union / Animation
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MAX Credit Union / Animation

ORIGINAL CLIENT CONCEPT  // MAX Credit Union's marketing team already had a vision for what they wanted to see. The "Elevate Money Market" is a n Read More
7
28
1
Published:

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