AIGA Boston: Open Forum Event
Challenge: To design an online event identity. To use the themes of "collaboration", "social change", and "community".
Strategy: To develop a mark that works first as an engaging visual element and second as a metaphor. To combine the digital vocabulary of the internet with the formal mark of the hand-made print. To use these two voices to speak to process and participation; to explore the hand as both a symbol of "collaboration" but also a sign of "making"; to design about design.
Web banners. 200 x 400 px.
AIGA Boston: Town Hall Event
Challenge: To design an online event identity. To use the themes of "crowd", "participation", and "feedback".
Strategy: To explore a range of typographic solutions. To design for designers.
Web banners. 300 x 500 px.