This is my graduate thesis for the University of Santo Tomas. I created this non-traditional advertising campaign in 2016 for Sunnies Studios, a brand established in 2013 that sells fancy eyewear/optics in an affordable price. My campaign focuses on the big idea of "Retrofit your Lifestyle". I'm sharing the creative outputs that I created for the campaign. From teasers ads up to my major executions for the brand. I mainly used Adobe Photoshop for the creative outputs and also conducted photo shoots.
*All materials created and uploaded are solely for thesis purposes only