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    In 2013, Coca Cola wanted to introduce Spain to its campaign against overweight and sedentary lifestyles. And so, www.changethestatistics.com, wa… Read More
    In 2013, Coca Cola wanted to introduce Spain to its campaign against overweight and sedentary lifestyles. And so, www.changethestatistics.com, was born, a campaign that begins with predictions about sedentariness for the year 2030, as a way to inspire people to change. This digital platform acts as a movement to connect people who want to make a lifestyle change with the small, local businesses that can help them do it. It´s a global campaign that is further supported by outdoor media, audiovisuals and a digital campaign. Read Less
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In 2013, Coca Cola wanted to introduce Spain to its campaign against overweight and sedentary lifestyles. 
And so, www.changethestatistics.com, was born, a campaign that begins with predictions about sedentariness for the year 2030, as a way to inspire people to change. This digital platform acts as a movement to connect people who want to make a lifestyle change with the small, local businesses that can help them do it. It´s a global campaign that is further supported by outdoor media, audiovisuals and a digital campaign.

Agency: S.C.P.F / Client: Coca-Cola / 2013
Art Direction, Digital concept
English