CIHUATÁN RUM
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" In the Nahuat dialect, “Cihuatán” means “the land beside the sleeping woman”. The legend says that a Goddess came to Cihuatán Valley and bestowed this land with riches and fertility. Under her grace, Cihuatán has blossomed into fertile sugarcane fields and the purest of waters, key ingredients used to craft the rum.
It is from this poetical and original myth that Appartement 103 built the base of an entirely new visual identity, using powerful illustrations as vital brand assets, conveying its story."
It is from this poetical and original myth that Appartement 103 built the base of an entirely new visual identity, using powerful illustrations as vital brand assets, conveying its story."
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Design and Photos: Appartement 103
Client: Licorera Cihuatan
Texts: Packaging of the world
Structural Packaging Design: Sonia Maza
