Good Boy Co.
Branding
The project started with a sketch of what ended up being the mascot, a character influenced by Hannah-Barbera cartoons, which portrays the relaxed and friendly style of the '50s.When creating the character, it seemed perfect to be the face of a dog food brand, so I started working on designing the brand itself, too.
Progress of the mascot.
I sought to recreate a vintage style, from the palette, to the texture and composition.
To see more of my work, you can follow me on Instagram.
