Arrange with Ashley

Branding:: Arrange with Ashley

My role in this project was a Designer and Project Manager. This was a Team design project.

Our team (consisting of Linus O, Jiashi B, Thomas A) learned to get along, make group decisions and put together a cohesive look and feel for a new start-up business, Arrange WIth Ashley, on a deadline.

As well as a designer on the team, I also was the Project Manager. I ensured that all touchpoints were unified, focused on the company's identity and core values, and delivered on time.

PROBLEM SPACE

Arrange with Ashley is a new start up aimed at outsourcing the tasks and mental state involved with organizing and tidying up. Ashley, the business owner wants to help others lead a more productive life - starting with organizing spaces.

DESIGN CONCEPT

We came up with the name "Arrange with Ashley" as it is scalable and adaptable in case the business should pivot. It is also an alliteration so it can roll off the tongue with ease and be memorable.

We selected Montserrat as the main typeface for its modern and clean characteristics. The accent typeface was Leckerli One - chosen for it's feminine and tailored quality.

The form of the logo, which is a wordmark contained in a box, conveys the idea that we are putting your life in order (also the slogan). "Putting things in order" is associated with putting items in a box. A mini-logo was added in addition to the main logo to scale on Social Media and Websites.

RESULTS

The following touchpoints were produced as part of a collaborative team effort. We also had main contributors responsible for delivering each touchpoint for accountability and creative fe.

-Company Name and Logo

-Stationery (including letterhead, envelope, and business card)

-Postcard

-Brochure

-Press Kit

-Website

-Social Media

-Swag and Takeaway items

Name and Logo

(main contributors: Jiashi B, Linus O.)