Michael Stars
The classic tee brand that embodies California-cool style evolved into a collection of luxury essentials for women and men. The elevated, yet casual vibes that make Michael Stars a closet staple was expressed in every single deliverable, every season.
Seasonal Retail Catalog
One of Michael Stars' most successful drivers was direct mail, which consisted of a seasonal catalog for mail subscribers. The catalog highlighted seasonal trends while advocating for year-round wardrobe-essentials. An exclusive offer and invitation to the flagship store's spring line launch came with the catalog, giving their loyal fans a VIP feel. While the cost of the final catalog was high, the ROI never failed, and many featured items sold out within the first week.
