PORSCHE MACAN Launch - 3D mapping
For the worldwide introduction of the new Prosche Macan, a show with 3D projection mapping on the new vehicle was designed. The goal was to stimulate a jung target group with an experience they would not forget so quickly.
Creative Director: Alfredo Picardi Rockenbach
Technical Director: Oliver Herz
Art Directors: Waldemar Borth, Florian Dötsch
Motion Graphics: Debora Arp, Hannes Raff, Dino Muhic, Alexander Dückminor, David Bellenbaum
Editorial: Thilo Becker
The show was realized with the agency Kemper Kommunikation that went on tour and fascinated Porsche enthusiasts all over the world. Showing typical design elements and mixing them with an urban lifestyle.