Percival
Calligraphy & Packaging
Inspired by the lettering of Neil Young's album "Harvest" a new calligraphic alphabet was created and implemented in the packaging of a guitar strap.
The design took into account the style of Neil Young's albums — which always have a very manual imprint. The elements inserted in the packaging visually refer to the sales object in question and the letter "l" has been extended to create a link between all the components of the box. Also, a small label was inserted, with all the information related to the strap, in order to provide some prestige to the brand. "Percival" is a fictional brand created from the artist's middle name.
The design took into account the style of Neil Young's albums — which always have a very manual imprint. The elements inserted in the packaging visually refer to the sales object in question and the letter "l" has been extended to create a link between all the components of the box. Also, a small label was inserted, with all the information related to the strap, in order to provide some prestige to the brand. "Percival" is a fictional brand created from the artist's middle name.
Thank you!
2019
