Espiro is one of the leading Polish brands of prams. In 2017, it expanded its product range with a new line of NEXT 3 in 1 models. We created a 360 campaign to launch the product on the market: from strategy, through identification, to ATL and BTL materials and a website. It was not without photo & video production, also visible in Social Media.
"Are You ready for NEXT?" Is insight, which turned out to be the slogan in the teaser phase of the campaign and answered the questions bothering future mothers. The theme of a pregnant woman also emphasized the importance of choice pram before the arrival of the child.
The main part of the campaign, supported by the slogan "Ready to explore" was to ensure that daily exploration of the world with a baby can be an unforgettable adventure, which the Espiro NEXT stroller significantly facilitates.
The communication was graphically consistent from KV to a number of POS materials supporting the premiere of NEXT at points of sale.
As part of the activities, an intuitive and modern website was created, which presented the most important product features in an attractive form.
CONTENT
ATL ------ graphic design ------ naming ------ logo design ------ video ------ foto
TEAM
Strategy + Project Management / Gosia Kłys
Creative Concept / Tom Szurkowski + Filip Grześkowiak
Creative Director / Tom Szurkowski
Graphic Designer / Dominik Boberski
Foto / Video Production / Kuba Szopka + SQM Studio
Social Media / Gosia Thiede-Szeles
Creative Concept / Tom Szurkowski + Filip Grześkowiak
Creative Director / Tom Szurkowski
Graphic Designer / Dominik Boberski
Foto / Video Production / Kuba Szopka + SQM Studio
Social Media / Gosia Thiede-Szeles
