This idea came to fruition after looking into many different habits of the typical Target shopper. Based on primary and secondary research of Target and its shopping environment, I concluded that there are two basic types of shoppers; the wanderer, who doesn’t mind “getting lost” in a store and browsing what’s new or different, and the more efficient shopper, who likes getting in and out as quick as possible.
This smartphone application was designed with the “in and out” shopper in mind. Amongst these kinds of shoppers, almost everyone will tell you that they have a “list” of some sort in mind that they have prepared before they go to the store.
So why not enhance the capabilities of making a list? This app offers several incentives to stop simply filling in a notepad to prepare for the store.