Vivoo is a US-based wellness app that guides users to a healthier lifestyle with personalized nutrition advice based on urine data. We were responsible for brand identity, communication strategy and packaging design for this innovative brand. We started with creating flexible, fluid, vivid and warm mood that reflects human body. Then, through this mood, we pictured the app logo and the remaining elements that reflects Vivoo’s world. As for the communication aspect, we positioned Vivoo as a smart decoder that delivers your body’s need and built a subtle character which raise your body’s voice through application. One last thing; Vivoo says, ‘take Vivoo of yourself!’.