Kraft Digi Touch is a digital vending machine that allows brands to promote their snacks right on the machine's screen. In this case, a Sour Patch Kid lives up to the brand's "Sour. Sweet. Gone." positioning by joy buzzing another Sour Patch Kid, then showing his buzzer and dropping off the screen. I brainstormed ideas with a writer to come up with the concept, execute the vision, and provide all assets for animation.