Digital Vending Machine
Kraft Digi Touch is a digital vending machine that allows brands to promote their snacks right on the machine's screen. In this case, a Sour Patch Kid lives up to the brand's "Sour. Sweet. Gone." positioning by joy buzzing another Sour Patch Kid, then showing his buzzer and dropping off the screen. I brainstormed ideas with a writer to come up with the concept, execute the vision, and provide all assets for animation.
Digital Vending Machine
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Digital Vending Machine

Kraft Digi Touch is a digital vending machine that allows brands to promote their snacks right on the machine's screen. In this case, a Sour Patc Read More
1
435
0
Published: