Art Toy-The Sneakerhead©

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The Sneakerhead©
Stadium Goods wanted a design for their booth at Sneaker Con GuangZhou

that would make a splash for their brand among the sneaker head attendees.

Under the clarion cry ‘Heads Up!’ we created an idea designed to win the hearts of

sneaker heads - getting inside their heads and capturing their souls.

We had to talk to them on their terms, engaging them by showcasing the stuff they care about most in the style and visual language they themselves use. It had to be familiar

but it also had to be spectacularly different.

We explored how to combine the worlds of hip hop and sneaker culture using the designs of urban vinyl designer and avowed sneakerhead, Naughty Brain. We worked in tight collaboration with him to develop the figure which features the body of a street smart punk, his head replaced with

a platform for displaying sneakers.

Brand: Stadium Goods
Clients: John McPheters, Wu Yuming Doris Liu, Ben Jacob, Greig Bennett
GPB Founder/Artistic Director: Alvin Lim
Toy Designer/Creative Partner: Naughty Brain-Curious Boy
Co-Founder/Client Partnership: Andrew June
Creative Partner/Brand Strategy: Greg Sutcliffe
Project Management: Vivienne Lim
Content Writer: Cheah Yi Pin

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- THE DESIGN SKETCH -