EN
All's Cream is an ice cream shop located in São Paulo where all employees are physically disabled. An inclusive business concept.
It offers quality, tasty and fun ice cream, a unique service made with social inclusion and well-being when visiting the environment.
For the brand I decided to use a font that was cheerful and generated connection with the target audience, I made some small changes and brought the leg from "R" to "M" creating a smile, something that All's Cream wants to pass on.
I created a reduced version, which is not the icon that will be worked with the brand, but is an option to reduce it. I tried to use colors that brought a sense of modernity and creativity, at the same time, referring to an ice cream parlor.
Blue is a color linked to creativity, widely used by social networks, it represents calm, confidence and security. Brown came as an idea of color is present in many ice creams because it is the color of chocolate.
All's Cream is an ice cream shop located in São Paulo where all employees are physically disabled. An inclusive business concept.
It offers quality, tasty and fun ice cream, a unique service made with social inclusion and well-being when visiting the environment.
For the brand I decided to use a font that was cheerful and generated connection with the target audience, I made some small changes and brought the leg from "R" to "M" creating a smile, something that All's Cream wants to pass on.
I created a reduced version, which is not the icon that will be worked with the brand, but is an option to reduce it. I tried to use colors that brought a sense of modernity and creativity, at the same time, referring to an ice cream parlor.
Blue is a color linked to creativity, widely used by social networks, it represents calm, confidence and security. Brown came as an idea of color is present in many ice creams because it is the color of chocolate.
PT
A All's Cream é uma sorveteria localizada em São Paulo onde todos os colaboradores são deficientes. Um conceito de negócio inclusivo. Ela oferece um sorvete de qualidade, saboroso e divertido, um atendimento único e feito com inclusão social e bem-estar ao se frequentar o ambiente.
Para a marca resolvi usar uma fonte que fosse alegre e gerasse conexão com o público-alvo, fiz algumas pequenas alterações e trouxe a perninha do "R" até o "M" criando um sorriso, algo que a All's Cream deseja passar.
Criei uma versão reduzida, que não é o ícone que irá ser trabalhado junto à marca, mas sim é uma opção de redução da mesma.
Busquei usar cores que trouxessem uma sensação de modernidade e criatividade, ao mesmo tempo, remetessem a uma sorveteria.
O Azul é uma cor ligada a criatividade, muita usada por redes sociais, representa calma, confiança e segurança. O Marrom veio como ideia de cor é presente em muitos sorvetes por ser a cor do chocolate.
