Voubelle - relaxed chic
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  • About

    About

    Brand strategy, naming, verbal identity, visual identity and digital identity for Voubelle, fashion brand of Brazil.
    Published:
“Anora Campo was able to capture the aura that I wanted for the brand. At the beginning I did not believe possible a fashion brand has an exclusive speech at the same time be relaxed, stripped and fun. The project is the exact transliteration of our soul. “
 
Michele Silva, Founder
AMBITION
Young women, connected by social networks, follow the latest trends, fashion brand lovers, highly original. Blogger Michele Silva saw an opportunity for this audience: offer clothes aligned with the latest trends in unique pieces, selected and approved by herself. All through the internet.
ACTION
There was possibility in the market for a brand that join an exclusive speech, based on international luxury brands, and characterized by informality brands aimed at young audiences. Within this context, Anora Campo brought to life a new brand.
IMPACT
Voubelle became a brand recognized by your audience, admired for their products, style and for its graphic language. Today is the central pillar of the store that bears its name.
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