In conjunction with the Double Down, KFC introduced two new sandwich wraps. The campaign promised a twist on traditional fare. The website allowed users to customize music and dance moves and challenge friends to a dance off. Page takeover banners drove users to participate.
UNGRILLED
Teaser website to promote curiosity around product launch
Teaser website to promote curiosity around product launch
UNGRILLED
Website launch to promote new product
Website launch to promote new product
DOUBLE DOWN
Mainstage animation/page takover on corporate website to promote launch
Mainstage animation/page takover on corporate website to promote launch
of new product
DOUBLE DOWN
Animated banners to promote launch of new product
Animated banners to promote launch of new product
BONELESS
Animated banners to promote launch of new product
Animated banners to promote launch of new product
ITWIST
iPhone app in conjunction with Foursquare to promote new product
iPhone app in conjunction with Foursquare to promote new product
KFC iTwist promo website
KFC iTwist takeover banners
