Pepsi 70 Years (Not approved)
We all have a distinct memory with Pepsi. Whether it’s mothers, fathers, grandparents, teenagers, children; every single one has their own memory of when they first fell in love with Pepsi taste and for marketers, we fell in love with Pepsi slogans.
Pepsi started its business in Egypt back in 1948.
The Insight:
The idea rise up from the Egyptian insight (بيبس), as most of Egyptian say it
Client: Pepsi Egypt.
Agency: BBDO,Cairo