One Love Festival 15
One Love Festival, which shapes and frames a music and festival culture in İstanbul since 2002, came back to its home venue , Parkorman where every One Lover remembers One Love Festival with it, after a short break. We built a fresh brand identity and 360 communication strategy along with the online and offline executions. To make a great impact for the festival, we created a real come-back story which tells story of 'One Love' and its spirit through One Lovers who attends One Love Festival at least for one time. Then, brought this story into life with emotional and visual level. To do this, we carried main the concepts of One Love culture such as; hope, love, freedom and dance to the both festival area and the street of Istanbul.