XIAO SHUO 小说家｜白酒包装 Packaging of Liquor｜bottle design

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Wine bottle & label design

Year: 2020

Design Award:2021DIA/2021Golden Pin/2020CGD Gold Award

“XIAO SHUO” means the school of "Minor-talks", which is one of the hundreds of schools of thought in ancient Chinese academic schools. It collects folk tales and strange tales, which in ancient times meant a storyteller and a communicator, who took different stories to different places.

“小说家”为中国古代学术流派诸子百家中一家，收集着民间流传的故事与怪谈，在古代意为说故事的人。

如古文言——酒催诗兴，以酒会友。小说家的设计以交友为理念，分享，诉说自我的故事，因不同的人生或相同的喜好让毫无交集的人们产生共鸣。

Chinese liquor culture stresses on the character of "xing", which means "mood to enjoy".

The ancient Chinese people have the temperament of introverted, and they often use liquor to express their feelings more freely as the saying goes, "Drink to inspire poetry". The product delivers this lively mood to people.

Everyone can share a glass of liquor with friends and share different stories.

Inspired by cans, it was given a unique shape that narrows slightly at both ends. It is a bottle shape that has distinctive recognition in different scenes, and has more classic temperament in modern bottle design.

以易拉罐概念为灵感，更易产生购买决策。瓶型壶口微收，在不同场景下有鲜明的辨识度，又在众多现代瓶型中更富有古典气质.

Minor-talks Liquor advocates sharing, and different colors express different people's life attitudes.

小说酒倡导分享，不同的颜色表达不同的生活态度。

Model making:It took about a month, and it was the hardest part to communicate with the master about the desired color in this step... Although there is a Pantone card to assist ,but the desired color is sometimes mixed in two color chips, this color is in my mind.

手板模型制作：大概花了1个月，在这一步骤里和师傅沟通想要的颜色是最难的...尽管有潘通色卡的辅助

但是想要的颜色有时是夹杂在两个色片中的，这个颜色在自己脑子里。

Production test:

In this step, the cooperation between the glass bottle body and the plastic top cover is another difficulty , but I am very happy to see the shiny glass bottle.