Atomic Comics
ROLE: Account Director/Projects Manager
DESCRIPTION OF ELEMENTS:
Promotional give-away program, website development, van wrap, bumper stickers, promotional postcards, public relations, customer survey, signage, loyalty cards
ROLE: Account Director/Projects Manager
DESCRIPTION OF ELEMENTS:
Promotional give-away program, website development, van wrap, bumper stickers, promotional postcards, public relations, customer survey, signage, loyalty cards
New website: Soft launch created an increase of over double the daily average unique visitors. Nearly half a million hits to the site over a three week post-launch period.
Outdoor campaign: Winner of Gold ADDY. Van wrap created mobile billboard--became significant revenue generator as van is rented out for special events/appearances.
Promotional give-away: Generated over 3,000 unique customer entries for contest in first week of launch.
PR: Over a dozen stories placed about website launch and contest details.
Another element of the Gold ADDY award winning outdoor campaign was the bumper sticker series we created. Along with directing the account, I wrote the majority of the copy for the promotions, website, and all of the bumper stickers shown here. These have continued to be a significant revenue generator for Atomic Comics as well as phenomenal give-aways at special events.
