Porsche Cayenne — Immersive Installation
The Porsche Sportscar Together Day is an event that brings together owners of legendary sports cars, racing enthusiasts and simply any other Stuttgart brand fan. On this day, guests come to Moscow Raceway racing track in order to feel the charm of classic cars, feel the speed of modern models in a test drive on the track and learn about all the latest Porsche features via interactive installations.
In partnership with prostorcrew, the XYZ studio created an immersive installation to present the new Porsche Cayenne Coupé.
We created an immersive installation that included a video wall and surrounding sound in a shaded box on the Moscow Raceway. The guests observed a photorealistic illusion of a smoke inscription above the track that was inflated by the Cayenne Coupé entering the box.
Daniil Falistinsky, Robert Smythe