Porsche Connect — Immersive Installation
The Porsche Sportscar Together Day is an event that brings together owners of legendary sports cars, racing enthusiasts and simply any other Stuttgart brand fan. On this day, guests come to Moscow Raceway racing track in order to feel the charm of classic cars, feel the speed of modern models in a test drive on the track and learn about all the latest Porsche features via interactive installations.
In partnership with prostorcrew, the XYZ studio created an interactive installation for the presentation of the Porsche Connect service.
The intelligent navigator Porsche Connect allows you to expand the existing functionality of digital car systems and embed familiar mobile apps into the convenient on-board computer interface. In order to present the functions of the service in an engaging way, we offered the guests of the Connect installation a virtual trip behind the wheel of Porsche Carrera 911. The guests got into digital reality and controlled the movement on the panoramic LED screen from the driver's seat. Connect features were demonstrated using animated infographics, which responded through the interaction of the driver with the virtual environment.
Daniil Falistinsky, Robert Smythe