UNUSED IDENTITY CONCEPT
As one of the world’s largest restaurant companies, we have the responsibility and opportunity to take action on some of the most pressing social and environmental challenges in the world today. We embrace this opportunity to drive meaningful progress, and to do so by collaborating with millions of customers, employees, Franchisees, suppliers and other partners.
—McDonalds
—McDonalds
The four main pillars of this large-scale intiative are youth nutrition, beef sustainability, recycling, and youth education. I created an icon library that focuses on each of these pillars. This modular system has the flexiblity to represent a simple statement or a more complex idea.
Designed & produced at DDB Chicago. Design Directors: Barry Quinn
